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I’ve been asked a lot lately about Google’s most recent update to its algorithms back in March of this year. Like all of its changes, the update impacts the way websites rank in search results.  However, the March 2024 Core Update, also known as the Helpful Content Update, is one of the biggest shake-ups in […]

In the vast ocean of online searches, being discovered can feel like finding a needle in a haystack. This is especially true for local businesses like plumbers who rely heavily on their immediate community for clientele. Enter Local SEO – the beacon of hope for businesses aiming to shine brightly amidst the digital clutter. Local

Seeking to increase the ranking of a webpage on Google? In this guide, learn about the best on-page SEO practices that help you rank your website higher on Google.  Here’s the complete on-page SEO checklist: Research Potential keywords Optimize the title tags Effective H1 Tag for Better SEO Keyword-Rich Meta Descriptions that increases CTR Optimize